What should I do for this campaign?

"Don't come into this office with problems, only solutions"

Not exactly the best thing to hear from your boss but some of the best advice out there when it comes to the workplace. Especially when you consider that learning is a process one that never stops. Mainly due to teh fact it is impossible to know everything and there will ALWAYS be a difference of opinion.

But what has this got to do with marketing or advertising?

As a student I am expected to conduct my own research and locate supporting arguments or case studies for my academic work. But in preparation for entering the job market, I will be dealing with real projects, real businesses with no margin for error. With this is the added disadvantage of loosing the academic experts to check the work before the results are published.

So what should i do for this campaign?

When working with a client, it is important to keep some basic rules in mind:

1. Get to know the product/service - It is vital you know what you are selling, if you don't know then how do you expect the customer to understand your message?

2.Get to know the problem - Before you start yelling at your screen, if theer wasn't a problem then you wouldn't be working on this campaign. It can be as simple as increasing sales or awareness for the company or as complex as launching a product into an unknown market.

3. Know your limits - the world is your oyster but time is your enemy and keep in mind your clients budget, money doesn't grow on trees

4. Come up with answers - Don't focus on what you can't do think about what you can, low budget? Maybe consider an online campaign opposed to a tv or print campaign, it time is your restriction maybe you could organise an event launch.

5. Keep it simple - remember every campaign will be designed and executed differently with unique results, don't expect everything to go to plan. So don't make it impossible to amend.

The most important thing to remeber is that there is no cure, no jim will fix it answer. Just hard work, so give it complete focus and you can reap the benefits.

That's All For Now

Amy

@MissAJBurton