After a very helpful meeting to review my dissertation topic and summary. A rough idea of the angle i wish to follow, I have left with an a4 document of "to-do's".
The majority of which involve reading and research, contacting and collating as well as a lot of notes.
I have decided to follow the route of charity advertising, with main focus being on smaller charities and the return on investment they receive. Whilst completely in the planning stages, I am having to re-evaluate how I read text.
This is a lot more than my bad habit of reading a book ( i only remember the chapters where I have been interrupted) with journal articles and case studies galore I am having to break out the highlighter, buy more ink and destroy more trees. The trees I will replace because I feel bad enough as it is writing in old note books never mind printing out articles I may only quote once or twice.
My first section of reading is focused around the Delphi Technique, which is a research tool. To then go on to online surveys and reviewing business research techniques.
Over the next 3 months I will be using online resources which will include newspapers, tv programs and online videos to establish more of a background within the field of charity marketing.
That's All For Now
Amy
@MissAJBurton
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