Registered charity number 1089464
This A4 fundraising pack which I requested (not a random direct mail campaign luckily) from Cancer Research UK arrived on 24th June. After an initial shock as the thickness of the envelope when opened there is a letter and a glossy booklet all addressed directly to Miss Burton.
' Thank you so much for choosing to support Cancer Research Uk. Our vision of beating cancer is an enormous challenge, but amazing people like you are helping us achieve it.'
The letter then goes through what has been included within the pack and how fundraising is an 'activity to suit everybody'. It also brings up how 'most of us have been affected by cancer' and how the advances in treatment that have saved thousands of lives. 'But one in three of us will still get cancer at some point in our lifetime'. The letter finishes with giving more contact details and a final thanks.
Money Return Form
Has an explanation on who to address the cheque to and information on attaching sponsor form. It also explains that money will be allocated to you, which i presume means a way to keep a track over your donations over time.
Fundraising Pack
' A simple and inspiring guide with everything you need to know to organise your fundraising activity'
A glossy, high quality booklet with full colour pictures. The first page is an introduction to the pack following a similar style to the covering letter, thanking the reader for their support. Pages 2-3 go through headlines and research in action showing those who have raised money and how they have been affected by cancer. Pages 4-5 then shows where the money donated goes '80p in every £1 you donate goes directly towards our work to beat cancer'. The amounts shown to show how much makes a difference range from £22 up to £20,000. Page 6-7 show even more successful fundraising events. Pages 8-9 are hints and tips for running your own event, with a background featuring runners feet and tarmac. Pages 10-11 are about promotion with tips on media, how to ask for donations, gift aid, as well as tips for getting your boss involved. It also shows a list of trusted/recommended donation sites. Page 12 gives contact details for sharing your story and a final thanks. Page 13 is a folded paper holder which contains more information :
- Ideas to inspire fundraising
- Sponsorship Form
- 12 'Can You' Invites
- 1 ' You Can' Poster
- 1 fold out donation box
What can you do?
- Ideas to inspire fundraising
This 8 page booklet shows a wide variety of ideas from spending a week dressed as Mr T to creating an evening of relaxation by a sponsored home pampering night. Lots of ideas to encourage events no matter what your interests are.
Summary
The pack contains a lot of detail, it is free to request and is of avery high quality. With the continuing use of florescent pink it has a more feminine feel which is supported by lots of women and children being used as examples. Cancer Research Uk also conducted a follow up call which was from the area leader to find out more about how much I wanted to raise, what time scale i am working on and why I decided to start fundraising. I was informed of contact details to call back for any additional advice and to check out what events are currently being planned. It was refreshing to know they follow up on those who request information packs.
What happens now
For me, I will be planning my fundraising events to run over the next year. At current a lot of people have recently taken part in sponsored runs and there are even more events going on across the UK. I highly recommend checking out what is going on in your area.
That's All For Now
Amy
@MissAJBurton
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